Estetica Middle East

Estetica is published by Edizione Esav, producing trade magazines for the beauty industry. It is distributed in over 60 countries in 24 internationals editions with an overall circulation of more than 300,000 copies. The Middle East edition has three issues and is regularly distributed in the GCC countries to salons, spas, and beauty centers.

This year at Nazih Center Stage will present hairstyling images of Estetica.

And, why Estetica? Because it’s international, inspirational, hair fashion oriented, educational, and reputable.

ghd

What’s new with ghd? This year the ghd’s creators are all set to entertain and educate at Nazih Center Stage. From the latest catwalk styles and the best of street styling, your hair is on trend whatever the season with ghd. All you need is ghd’s essential stylers and be a stunner amongst the crowd. Get inspired with various hairstyles with ghd. We can certainly rely with them reinventing the locks and looks. That is ghd - have a good hair day every day!

Indola

Indola is the perfect partner for hairdressers. It make the lives of independent hairdressers easier with smarter easy-to-use online education, inspiring tutorials for must-have salon techniques and inspiration, innovative product formulas that you can trust and sensational new colour that opens up a new world of creativity. Indola is the first hair brand to create a totally wearable collection around street style accessible 24/7 digitally at your fingertip.

One of the best to look forward to in the Nazih Center Stage is the Indola Hair Show. See how their London based ambassadors Andy Smith, Chanel Nott & Abigail Louise collaborate to create the Street Smart Style looks. All of them are packed with ideas to educate, inspire, and share how smart Indola is.

Sexy Hair

Sexy Hair is the No. 1 professional selling hairspray brand in the USA. Various from produce such as shampoos , conditioner and hair spray, Sexy Hair Is the right product that is required to look any hair sexy. Uncover what this brand can offer as the guest artist unfolds in the Nazih Center Stage their popular products to the next level. Style, Big, Strong are just few of their product range names that is so catchy. Know more about Sexy Hair, know its products that suit you!

Wetbrush

Wetbrush is the latest brand by Nazih Group out of over 100 brands it distributes in the GCC. We bet that Wetbrush is your hair’s best friend because it detangles untamed and knotty hair. With its unique IntelliFlex™ bristles, the Wet Brush runs effortlessly through hair, detangling without pulling or tugging. Catch them at Nazih Center Stage and see how their brushes are different among the rest. Fall in love with Wetbrush!

John Paul Mitchell Systems

One of the brands that has gathered crowd in the Nazih Center Stage last year was Paul Mitchell. No doubt because Paul Mitchell is the #1 most recognized brand in the professional hair care industry. Currently there are 80 iconic luxury haircare products manufactured for professional style. Meet the artists of Paul Mitchell this year, Toby Price and Jason Reyes, who will showcase on-trend hairstyles that will keep local hairdressers abreast. Truly impressive tips and tricks for re-creating looks await you more than just the beauties. Be here and witness the show that that the artists of John Paul Mitchell Systems has for you.

Keratin Complex

Keratin Complex is known to be the number one name in Keratin Smoothing Treatments and celebrating a decade as the original smoothing treatment brand.

Keratin Complex continues to develop breakthroughs in keratin treatment technology with the expansion in professional and salon retail collections, the launch of advanced styling tools, and new programs and services that will build brand partnerships and enhance salon business.

This year at Beautyworld Middle East, Keratin Complex will showcase their best international hair stylists that will be performing live at the Nazih Center Stage. This brand would continue to educate and excite the crowd of what Keratin Complex offers.

Olaplex

Olaplex started by finding two of the world's leading PHD's in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils that links broken bonds in the hair during and after chemical services making them stronger than they were before. Hence, Olaplex is proud to claim to offer “the insurance for your hair” by this innovative and revolutionary bond strengthening system.

AntidotPRO

For the pros that experienced the amazing effectiveness of AntidotPRO, we invite you to come and witness how this brand revolutionized the hair industry. The brand stood high with its claim that it prevents any burning, itching, irritation or any discomfort while your color application is processing and can even prevent these effects up to 24 hours after coloration. Antidot PRO’s ambassador will demonstrate how the product works. For redness and itching of the scalp, AntidotPro is the antidote.

Ardell

A lash quote says, ‘Life may not be perfect but make sure your lashes are’. If you are one of those ladies who can’t be well dressed without the pretty eyelashes, then catch the Ardell show. This year, Ardell will once again demonstrate how lashes enhance women’s beauty. Discover the Ardell Beauty range with the new makeup products that every woman wants, showcased by their artist. Witness how the look is transformed not with a magic wand but by Ardell products.

Casmara

Casmara in the Middle East is famous for its masks. Its Alga Peel-Off Mask, considered as Casmara’s star product, has pioneered the various competitors. Many followers of the brand have to see this Beauty World how the facial and body solutions of Casmara differs among the rest. Innovative formula and exclusive ingredients is the edge of the brand which offers varied collection that meets the need of every type of skin.

Stage Line Professional

Stage Line Professional Make-up is a high quality professional make-up line with cosmetic treatment, formulated with active ingredients and micronized pigments to take care of the skin. It is used and distributed in beauty salons, hair salons, make-up studios and schools for their own professional use and to resale to its clients.

Stage Line’s international educator will be present at Beautyworld Middle East and will showcase make up looks at Nazih Center Stage. Find out how the power of make-up reveals the inner you.