7NB - NEUTRAL - PM THE COLOR XG™
Developed in Italy by Europe’s top color experts, this easy-to-use permanent hair color offers
the perfect fusion of performance and reliability.
The color XG® creates the results you want every time. Always predictable, always beautiful.
PERFORMANCE. PURE AND SIMPLE.
Requires lower levels of ammonia to open the hair cuticle.
DYESMART ™ SYSTEM
Allows for maximum penetration, greater colour longevity and predictability.
Unsurpassed grey coverage, rich red series, exceptional highlift series.
BEESWAX BASE WITH PURE XG PROTECTION SYSTEM
Easy to mix and apply. Beeswax, cottonseed oil and rice milk leave hair shiny and healthy-looking.
- Determine the hair texture.
- Determine the natural level and percentage of gray.
- Identify the target level and tone.
- Determine the dominant pigment at the target level.
- Refer to the color map to neutralize or intensify the dominant pigment at the target level.
- Select the volume of developer and mixing ratio.